Quick Answer
How does the Email Builder work?
Open or create an email template, drag content and layout elements into the builder, then select each element to edit it with the Inline Editor. You can adjust text, images, buttons, colors, spacing, links, layouts, and visibility while seeing the changes as you make them.
Overview of the Inline Editor
The Inline Editor is a WYSIWYG (what-you-see-is-what-you-get) editing experience that updates the email design in real time.
You can adjust fonts, sizes, colors, spacing, and layout visually without writing code.
The Email Builder also supports drag-and-drop content and layout elements, reusable components, conditional visibility, and advanced elements when you need more control.
Follow along
Open an email template in the Email Builder, select an element such as text or a button, and use the Inline Editor controls to format and style it directly.
Email Builder at a Glance
Before You Begin
Open an existing email template or create a new one before working with the builder controls.
- Go to Marketing → Emails → Templates.
- Create a new template or open an existing template.
- Decide which content and layout elements you need.
- Use the visual editor for normal design work and the Code element only when custom HTML is needed.
Key Features
Drag-and-Drop Elements
Add text, images, buttons, dividers, social links, and other supported elements to the email.
Live Preview
See design and formatting updates immediately while editing.
Reusable Layouts
Save individual components or complete sections so they can be reused in future emails.
Conditional Visibility
Show or hide supported content based on rules used for personalization.
Default Padding
Use spacing controls to keep padding and layout spacing consistent between sections.
Reuse common sections
Save useful headers, footers, calls to action, or other common sections as reusable components when you want to use the same structure again.
Steps to Use the Email Builder
Step 1: Open an Email Template
Go to Marketing → Emails → Templates and create a new template or open an existing one.
Step 2: Add Content Elements
Use Add Elements to drag items such as text, images, buttons, dividers, and social links into the email.
Step 3: Edit an Element
Select an element and use the Inline Editor to adjust its style, alignment, links, colors, fonts, and other available settings.
Step 4: Organize the Layout
Add single-column, multi-column, or grid-style layout sections to organize the email content.
Step 5: Save Reusable Content
Save useful blocks or full layouts so they can be reused in future campaigns.
Example workflow
A reusable newsletter layout can contain a hero section, several content blocks, and a call to action. Future versions can reuse that layout while the individual content is replaced.
Advanced Options
Code Element
Insert custom HTML when you need code-based content. This option is best for users comfortable working with HTML.
RSS and Product Elements
Add supported dynamic content for newsletters, product content, or other email layouts.
Embedded Forms
Include supported survey or feedback-style elements when those options are available.
Media Elements
Add images, videos, or GIFs and adjust their available alignment and padding controls.
Try the Inline Editor on a button
Add a Button element, then use the Inline Editor to set its link, adjust padding, and apply the desired colors without editing HTML.
Email Builder Best Practices
Frequently Asked Questions
What is the Email Builder Inline Editor, and how does it work?
Can I customize the design and layout of my emails?
How do I add content elements?
Can I save and reuse components?
How do I insert custom HTML?
Continue Learning
Continue with related Email Builder guides for RSS content, template troubleshooting, campaigns, links, and email elements.
