Quick Answer
How do you add a hyperlink in the Email Builder?
Open an email template or campaign, add the text you want to link, highlight it, select the Link icon, enter the destination URL, choose the available link behavior, and save the email. Send yourself a test and click the link before using it in a live send.
What Hyperlinks Do in Email
Hyperlinks are clickable links that direct recipients to a webpage or initiate an action.
They can be used to send readers to landing pages, booking pages, blog posts, downloads, resources, or other destinations connected to the email.
Using descriptive linked text also gives the reader a clearer next step than displaying a long raw URL inside the message.
Use action-focused link text
Link text such as View details, Reserve your spot, or Download the guide tells the reader what to expect when they click.
Hyperlinks at a Glance
Before You Begin
Have the destination and link text ready before adding the hyperlink to the email.
- Know the destination URL you want the reader to open.
- Decide which words should become the clickable link.
- Open or create the email template or campaign you want to edit.
- Plan to send yourself a test before the live email is sent.
Step-by-Step: Add a Hyperlink in the Email Builder
Step 1: Open the Email Builder
Go to Marketing and open the email Templates or Campaigns area you are using.
Step 2: Open or Create an Email
Create a new email template or open an existing email you want to edit.
Step 3: Add the Link Text
Enter the text you want the recipient to click, such as Click here to view the offer.
Step 4: Highlight the Text
Select the exact text that should become clickable.
Step 5: Select the Link Icon
Click the Link or hyperlink icon in the editor toolbar.
Step 6: Enter the Destination URL
Add the URL the reader should visit when the link is clicked.
Step 7: Review the Link Options
Adjust the available settings such as Text to display, Title, and whether the destination opens in the same window or a new window.
Step 8: Save and Preview
Save the changes, then preview or test-send the email before using it in a live campaign.
Customize How the Hyperlink Works
Text to Display
Control the words the recipient sees instead of showing the raw destination URL.
Title or Tooltip
Add the optional title or tooltip information when that setting is useful for the link.
Same Window
The destination replaces the current view when the email client and link behavior support that option.
New Window
Opening the destination in a new window can keep the original email available for the reader.
Test Hyperlinks Before Sending
Send a test email to yourself before the live campaign is sent.
Click Every Link
Confirm each hyperlink opens the intended destination.
Check the Link Text
Make sure the displayed wording clearly matches the destination or intended action.
Review Different Devices
Check the email on mobile as well as desktop because spacing and link placement can feel different on smaller screens.
Test the actual recipient experience
The source guide recommends sending a test to yourself and clicking every link to confirm that the destination and display behavior work as expected.
Hyperlink Best Practices
Frequently Asked Questions
What are hyperlinks, and how can they be used in emails?
How do I add a hyperlink in the Email Builder?
Can I customize how the hyperlink appears in my email?
Should I test hyperlinks before sending emails?
Why open hyperlinks in a new window?
Continue Learning
Continue with related Email Builder guides for creating emails, working with tracked links, and managing templates and campaigns.
