Quick Answer
How do you add conditional logic to a survey?
Open or create the survey in Survey Builder, select the question you want to control, open its Conditional Logic settings, choose what should happen for a particular response, save the rule, then use Preview to test every path before publishing.
Creating Surveys That Adapt to Each Response
Not every respondent needs to follow the same survey path.
Conditional logic allows a survey to react to answers in real time by sending respondents to a specific slide, hiding irrelevant questions, or disqualifying them from continuing.
Without logic, surveys can feel longer than necessary and may collect information that is not relevant to every respondent.
This guide shows you how to use conditional logic so your surveys stay focused, efficient, and easier to complete.
Why this matters
Conditional logic can help qualify leads faster, reduce survey fatigue, and collect more relevant data.
Conditional Logic at a Glance
Before You Begin
Open an existing survey or create a new one in Survey Builder.
- Add the questions and answer choices that will be used to determine the survey path.
- Use standard fields such as First Name, Email, or Phone when they are needed for the survey.
Step-by-Step: Setting Up Conditional Logic
Step 1: Open the Survey
Create a new survey or open an existing survey in the Survey Builder.
Step 2: Add Standard Fields
Add any required standard fields such as First Name, Email, or Phone.
Step 3: Add the Question
Add a custom field, commonly a Radio Button or Dropdown, and define the answer options.
Step 4: Open Conditional Logic
Select the question and scroll to the Conditional Logic section.
Step 5: Choose the Outcome
Choose what should happen when a specific answer is selected.
- Go to a specific slide.
- Disqualify immediately.
- Disqualify after submit.
Step 6: Customize the Disqualification Experience
Customize the disqualification message or redirect when applicable.
Step 7: Save the Changes
Save the conditional logic configuration.
Step 8: Preview and Test
Preview the survey and complete it as a test respondent to confirm that each logic path behaves correctly.
Disqualifying Survey Respondents
Surveys can automatically filter respondents who do not meet your criteria.
Disqualify Immediately
Ends the survey as soon as a disqualifying answer is selected.
Disqualify After Submit
Allows the respondent to complete the survey before the disqualification logic is applied.
Keep disqualification messaging friendly
Use clear, friendly messaging for respondents who are disqualified to help maintain a positive brand experience.
Benefits of Using Conditional Logic
Personalized Flow
Each respondent sees the questions that are relevant to their answers.
Higher Completion Rates
Shorter, more focused survey paths can help keep respondents engaged.
Better Lead Quality
Automatically qualify or disqualify respondents based on their answers.
Cleaner Data
Reduce irrelevant or unqualified responses by guiding people through the appropriate survey path.
Best Practices
Build the Questions First
Set up the questions and answer choices before configuring the logic that depends on them.
Test Every Outcome
Use Preview and test each answer path to confirm that slide routing and disqualification behave as expected.
Keep the Experience Focused
Use conditional logic to avoid showing questions that are not relevant to a respondent's previous answers.
Frequently Asked Questions
Can I set up multiple conditions for one question?
Yes. You can apply multiple conditional logic rules to a single question to control different outcomes based on each possible answer.
Can I disqualify users at any point during the survey?
Yes. Surveys allow you to disqualify respondents immediately or after submission using conditional logic settings.
What happens if a user is disqualified?
The user will either see a custom message or be redirected, depending on how the disqualification rule is configured.
How can I customize the disqualification message?
You can customize the disqualification message directly within the conditional logic message field.
How do I test conditional logic before publishing?
Use the preview option and complete the survey as a test user to confirm the logic behaves as expected.
Continue Learning
Continue with related Forms guides for building surveys, starting from templates, reviewing responses, and testing survey data.
