Quick Answer
How do RSS blocks work in the Email Builder?
Use the RSS Header block for feed-level information and the RSS Items block for individual posts or items. Then schedule the message as an RSS Email Campaign with a valid feed URL so the dynamic RSS content can populate when the campaign runs.
Automating Email Content With Dynamic RSS Blocks
Manually rebuilding an email every time new content is published can slow down a recurring newsletter workflow.
RSS blocks let you build the email structure once and automatically populate it with new content from an RSS feed as that feed updates.
BizStackPro provides two RSS blocks: RSS Header for feed-level information and RSS Items for individual posts or feed items.
Use RSS Email Campaign scheduling
Dynamic RSS values are intended to populate through the RSS Email Campaign flow rather than normal email scheduling.
RSS Blocks at a Glance
Before You Begin
Have the RSS feed and email structure ready before scheduling the automated campaign.
- Have a valid RSS Feed URL that is publicly accessible.
- Make sure the feed contains recent posts or items you can test.
- Decide whether you need feed-level information, individual items, or both.
- Use RSS Email Campaign scheduling when you are ready to generate dynamic RSS content.
RSS Header Block
The RSS Header block pulls channel tags, which are feed-level details such as the feed title, description, URL, and last build date.
The block provides Basic and Custom options.
Basic
Inserts predefined, non-editable RSS tags.
Custom
Lets you edit, format, and arrange the RSS values to control how the feed information appears.
RSS variables may also work in subject lines
Where supported, the same RSS variables can be used in the subject line to help keep recurring newsletters updated without manually rewriting the subject each time.
RSS Items Block
The RSS Items block displays individual posts or items from the feed. This is the block that can turn the email into an automatically updated newsletter.
When displaying multiple posts, the block can be formatted to loop through the available RSS items.
Feed images depend on the RSS data
If the feed includes media groups or image information, RSS Items can often display thumbnails when image URLs are supplied by the feed.
Scheduling RSS Emails
RSS content populates during RSS campaign execution, so schedule the email using the RSS Email Campaign option.
Step 1: Open Send or Schedule
Go to Send or Schedule for the email you want to automate.
Step 2: Select RSS Email Campaign
Choose RSS Email Campaign instead of the regular scheduling option.
Step 3: Enter the Campaign and Feed Details
Enter a campaign name and the RSS Feed URL.
Step 4: Choose the Frequency
Select Daily, Weekly, or Monthly.
Step 5: Set the Send Time
Choose the preferred time and, where available, any excluded days.
Step 6: Confirm Recipients
Select the appropriate list or segment, review the campaign, and schedule it.
Feed items are pulled at send time
After the RSS campaign is scheduled, the system pulls the latest feed items when the campaign runs, up to the item limit configured in the template.
Why RSS Variables Sometimes Look Blank
RSS variables can appear empty when the email is not being generated through the RSS campaign flow or when the feed URL is missing or invalid.
Managing Scheduled RSS Campaigns
Edit
Updating a scheduled RSS campaign typically cancels the current schedule and reschedules it using the new configuration.
Pause or Resume
Temporarily stop the RSS campaign from sending, then resume execution when you are ready.
Delete
Permanently remove the scheduled RSS campaign.
Pause without rebuilding
For example, you can pause an RSS campaign during a holiday period and resume the normal cadence later without rebuilding the email template.
Frequently Asked Questions
How can I use the RSS Elements in the Email Builder?
What is the difference between Basic and Custom options?
How do I schedule an RSS email campaign?
Why do my RSS variables show empty text?
What actions can I perform on scheduled RSS campaigns?
Continue Learning
Continue with related guides covering RSS feeds, RSS campaigns, and troubleshooting dynamic RSS content in the Email Builder.
