Quick Answer
How do you use a trigger link in an SMS message?
Open Conversations, select a contact, switch to SMS, click the + icon, select the trigger link you want to insert, add any supporting message text, and send the SMS. Trigger links can also be added to workflow SMS actions and reusable SMS templates.
Turning Simple SMS Messages Into Action Triggers
You may be sending SMS messages, but it is not always clear what happens after a contact clicks a link.
Trigger links are special URLs that can be inserted into SMS messages. When a contact clicks one, BizStackPro can track the click and use that action to support automation.
Trigger links can be used to help trigger workflows, apply tags, or move contacts through automation based on their engagement.
Without this setup, an SMS may stop at “sent.” Trigger links give you a way to measure what happens after the message is delivered and use that engagement as part of the next step.
Trigger links cannot be shortened
Use the full trigger link format exactly as provided. Trigger links cannot be used as short links if you want click tracking and related automation to work correctly.
Trigger Links at a Glance
Before You Begin
Know where you want to use the trigger link and what should happen after the contact clicks it.
- Choose the trigger link you want to use.
- Decide whether it will be sent manually, through a workflow, or from an SMS template.
- Keep the trigger link in its full URL format.
- Decide what automation, tag, or next action should be associated with the click when applicable.
- Prepare any supporting SMS text that should appear with the link.
- Test workflow-based trigger links before using the automation with live contacts.
Option 1: Insert a Trigger Link in Conversations
Use this method when you want to manually send a trigger link to a specific contact from an active conversation.
Open Conversations
Go to Conversations and open the message thread for the contact you want to message.
Switch to SMS
Select SMS in the message composer if SMS is not already the active messaging option.
Open the Insert Options
Click the + icon to view the available items that can be inserted into the SMS message.
Select the Trigger Link
Choose the trigger link you want to insert into the message.
Add Supporting Text
Add any additional message text that helps the contact understand why they should open the link.
Send the SMS
Review the message and send it to the contact.
What appears in the outgoing SMS
The trigger link token or value is replaced by the full URL in the SMS that is sent to the contact.
Option 2: Add a Trigger Link in a Workflow SMS Step
Use a trigger link inside a workflow when the SMS should be sent automatically as part of a larger automation.
Open the Workflow
Edit an existing workflow or create the workflow that will send the SMS.
Add an SMS Action
Add an SMS action at the appropriate point in the workflow.
Open the Trigger Link Tab
Inside the SMS message builder, open the Trigger link tab.
Select the Trigger Link
Choose the trigger link you want the automated SMS to contain.
Save and Test
Save the workflow and test the automation before using it with live contacts.
Connect clicks to the next action
Trigger links can be paired with tags or branching logic so contacts can follow different automation paths based on what they click.
Option 3: Use a Trigger Link in an SMS Template
Add a trigger link to a reusable SMS template when you expect to send the same type of tracked message more than once.
Open Marketing Templates
Go to Marketing → Templates.
Create a Text Template
Click Add and create a Text (SMS) Template.
Open the Trigger Link Tab
Open the Trigger link tab inside the template editor.
Insert the Trigger Link
Select and insert the trigger link into the SMS template message.
Save the Template
Save the finished template so it can be reused inside Conversations or workflows.
Trigger Link Best Practices
Frequently Asked Questions
What are trigger links?
Can I use trigger links in short links?
How do I insert a trigger link through a conversation?
How can I add a trigger link to a workflow?
How do I use a trigger link in an SMS template?
Are there any restrictions on trigger links?
Continue Learning
Continue learning how to use SMS, templates, and Conversations with these related BizStackPro Help Center guides.
