Quick Answer
How do you automate replies to Google Business messages?
Confirm that Google Business messaging is enabled and connected to BizStackPro. In the legacy setup, create a Campaign containing a Google My Business Messaging event, then create a Customer Replied trigger with the reply channel set to GMB Messaging. The trigger adds the contact to the reply Campaign so the prepared message is sent automatically.
How Google Business Messaging Works
Google My Business Messaging, now commonly managed through a Google Business Profile, allows potential customers to message a business from Google Search and Maps.
When the messaging channel is connected to BizStackPro, incoming messages can enter the Conversations area and activate an automated response.
This helps the business acknowledge new inquiries quickly, even when someone is not immediately available to reply manually.
The automated response can also become the first step in a larger follow-up process that adds a tag, creates an opportunity, assigns the lead, or provides a booking link.
Campaigns have been replaced by Workflows
The setup in the original guide uses the legacy Campaign and Trigger tools. Campaigns are deprecated, so new automation should recreate the same strategy inside Workflows.
Google Business Reply Automation at a Glance
Before You Begin
Confirm that the messaging channel works before building the reply automation.
- Confirm that messaging is enabled for the Google Business Profile.
- Confirm that the correct Google business account is connected to BizStackPro.
- Send a test Google message and confirm that it reaches BizStackPro.
- Confirm where incoming Google messages appear in Conversations.
- Prepare a short first-response message.
- Decide who should monitor and continue the conversation.
- Decide whether the lead should receive a tag or opportunity.
- Prepare a test Google account that can send the message.
Confirm the Google Business Integration
The automation cannot respond unless incoming Google Business messages are reaching BizStackPro.
Enable Google Business Messaging
Confirm that messaging is enabled in the applicable Google business settings.
Connect the Google Business Account
Confirm that the correct business account is connected inside BizStackPro.
Open Conversations
Review the Conversations area or the applicable connected channel area.
Send a Test Message
Send a message to the business through the Google messaging channel.
Confirm the Message Appears
Verify that the message reaches the expected conversation record before continuing.
Connect the channel before creating the automation
If the incoming message does not reach BizStackPro, resolve the account connection or messaging setup before building the Campaign, Trigger, or Workflow.
Step 1: Create the Legacy GMB Reply Campaign
These instructions preserve the original Campaign-based setup.
Open Campaigns
Open the legacy Campaigns area.
Select Create Campaign
Click + Create Campaign.
Name the Campaign
Use a clear name such as GMB Message Reply.
Add an Event
Click + Add Event.
Select Google My Business Messaging
Choose the Google My Business Messaging event type.
Write the Automatic Reply
Add a short message that acknowledges the inquiry and invites the customer to explain what they need.
Example: Hi! Thanks for messaging us. How can we help?
Save the Event
Save the Google Business messaging event.
Publish the Campaign
Change the Campaign status to Published.
Keep the first response short
The first message should acknowledge the inquiry quickly and create a natural opening for the customer to continue the conversation.
Step 2: Create the Legacy Reply Trigger
The Trigger detects the incoming Google message and adds the contact to the reply Campaign.
Open Triggers
Open the legacy Triggers area.
Create a New Trigger
Create a Trigger for incoming Google Business messages.
Select Customer Replied
In the first part of the Trigger, choose Customer Replied.
Set the Reply Channel
Set the reply channel to GMB Messaging.
Select Add to Campaign
In the second part of the Trigger, choose Add to Campaign.
Choose the GMB Reply Campaign
Select the Campaign containing the Google Business reply message.
Save the Trigger
Save the completed Trigger configuration.
Activate the Trigger
Confirm that the Trigger is active.
Result of the legacy setup
When a customer messages the business through Google, the Customer Replied Trigger adds the contact to the GMB reply Campaign and sends the prepared response.
Recreate the Strategy with Workflows
Use Workflows for new automation rather than building a new legacy Campaign and Trigger.
Create or Open a Workflow
Open the Workflow that should handle incoming Google Business inquiries.
Add the Incoming Reply Trigger
Configure the Workflow to begin when a customer replies through the applicable Google Business messaging channel.
Filter the Channel
Confirm that the trigger applies to Google Business messages rather than every reply channel.
Add the Reply Action
Add the supported action that sends the prepared reply through the same conversation channel.
Add CRM Follow-Up
Add tags, assignments, opportunities, notifications, or other follow-up steps when needed.
Publish the Workflow
Save and publish the Workflow after testing the complete path.
Confirm the available Workflow actions
The original source explains the legacy Campaign and Trigger method. When recreating it, use the corresponding Google Business reply trigger and messaging action available in your Workflow account.
Add Optional Lead Follow-Up
The automatic reply can acknowledge the message, while additional steps organize the inquiry for the team.
Add a GMB Lead Tag
Apply a tag such as GMB Lead so the source can be identified later.
Create an Opportunity
Add the lead to the appropriate CRM pipeline when the inquiry should be tracked as a sales or service opportunity.
Assign a User
Assign responsibility to the team member who should continue the conversation.
Send a Booking Link
Provide an appointment link when scheduling is the correct next step for the inquiry.
Notify the Team
Create an internal alert so the new message is reviewed promptly.
Continue the Conversation
Let a person take over when the customer responds to the automated acknowledgement.
Do not over-automate the conversation
Use the first response to acknowledge the inquiry. Once the customer explains what they need, a relevant human response may be more useful than a long fixed message sequence.
Test the Google Business Reply Automation
Test the full path before relying on the automation for active inquiries.
Confirm the Campaign or Workflow Is Active
Verify that the reply automation is published.
Confirm the Trigger Is Active
For the legacy setup, verify that the Customer Replied Trigger is active.
Send a Google Business Message
Use a test account to send a real inquiry through the Google messaging channel.
Review the Conversation
Confirm that the incoming message appears in BizStackPro.
Confirm the Automatic Reply
Verify that the prepared reply is sent through the expected channel.
Review CRM Follow-Up
Confirm that tags, assignments, opportunities, notifications, or booking steps run correctly.
Reply Again
Continue the test conversation and confirm that the team can respond normally after the automated acknowledgement.
Google Business Messaging Best Practices
Frequently Asked Questions
What is Google My Business Messaging?
Can I automate replies to GMB messages in BizStackPro?
What trigger should I use for GMB automation?
Continue Learning
Continue learning how to create campaigns, manage replies, add manual follow-up, and review message delivery.
