Quick Answer
In Lead Finder, select the leads you want to email, open Bulk Actions, and choose Add to Campaign in Drip Mode. Configure the daily volume, sending days, and time window before adding the leads to the automation.
Add Leads Without Sending Too Much at Once
Adding a large list of leads to an email automation all at once can create bulk-send behavior that affects your sender reputation and email deliverability.
Drip mode lets you send messages gradually using controlled daily batches. This gives you more control over your sending volume while reducing the risk of sudden bounce or complaint spikes.
- Send emails in controlled daily batches.
- Reduce the risk associated with sudden bulk sending.
- Build sending volume gradually.
- Choose when automated emails can be sent.
Basic workflow: Select leads in Lead Finder → open Bulk Actions → choose Add to Campaign in Drip Mode → configure the volume and schedule.
At a Glance
Starting Point
Lead Finder search results
Bulk Action
Add to Campaign
Recommended Mode
Drip Mode
Suggested Starting Volume
10 leads per day
Before You Begin
Review the leads and automation before starting the drip campaign.
- Confirm that the correct leads are selected.
- Review the emails and steps included in the automation.
- Check the email copy, links, and tracking before increasing volume.
- Choose sending days and times appropriate for your audience.
- Start with a smaller segment when testing a new workflow.
Add Leads to an Automation
Step 1: Select the Leads
In Lead Finder, search or apply filters to locate the prospects you want to add to the automation.
Use the available checkbox controls to select the appropriate leads.
Tip: If you are testing a new email workflow, begin with a small segment so you can verify the email copy, links, tracking, and replies before scaling.
Step 2: Open Bulk Actions
After selecting the leads, click Bulk Actions.
Step 3: Add the Leads to a Campaign
Select Add to Campaign from the available bulk actions.
Step 4: Choose Drip Mode
Choose Drip Mode so the leads enter the campaign gradually instead of creating an immediate bulk send.
Best practice: Use drip mode as the safer default when building or warming up a sender reputation.
Warm Up Your Email Volume
If you are beginning to use email automations or sending from a newer domain, increase the number of daily recipients gradually.
Week One
Start with approximately 10 leads per day.
Following Weeks
Increase the daily volume by approximately 10 additional leads per day each week.
Target Volume
Continue increasing gradually until you reach the daily sending volume appropriate for your campaign.
Gradual increases can help you avoid sudden bounce or complaint spikes while establishing a consistent sending pattern.
Set Your Send Days and Times
When configuring the drip campaign, choose the days of the week and the time window during which automated emails may be sent.
Step 1: Choose the Sending Days
Select the days of the week when campaign messages should be sent.
Step 2: Set the Time Window
Choose a sending window that aligns with the times your leads are most likely to read and respond to business emails.
Step 3: Keep the Pattern Consistent
Maintain a consistent sending schedule as you gradually increase the campaign’s daily volume.
Tips for Better Deliverability
Increase Volume Gradually
Scaling too quickly can create unusual sending patterns and trigger spam filters.
Monitor Engagement
Watch how recipients interact with your emails as you increase the daily sending volume.
Keep Messages Relevant
Use campaign tags and filters to segment leads and send messages that match their interests or roles.
Consider Time Zones
When possible, schedule messages around the recipients’ local business hours.
Frequently Asked Questions
What is the best practice for adding leads to an automation?
Use drip mode so emails are sent gradually. This helps protect deliverability and reduces the risks associated with sudden bulk sending.
How should I warm up my email when starting automations?
Start with approximately 10 leads per day during the first week. Increase the daily volume by approximately 10 leads each week until you reach your intended volume.
Where do I add leads to an automation in Lead Finder?
Select the leads in Lead Finder, open Bulk Actions, choose Add to Campaign, and then select Drip Mode.
Can I set specific send days and times?
Yes. When configuring the drip campaign, select the days of the week and the time window during which you want emails to be sent.
