Quick Answer
How do you resend an email to non-openers?
Go to Email Marketing → Campaigns, find the sent campaign, open its three-dots menu, choose Resend email to Unopened, update the subject line or timing if needed, then schedule the resend.
Getting More Opens Without Resending to Your Full List
A campaign can receive fewer opens than expected even when the content itself is useful. Messages can be overlooked or buried in a crowded inbox.
Resending to unopened recipients gives the original message another opportunity to be seen without sending a duplicate email to everyone who already opened it.
You can also adjust the subject line and resend timing to make the second attempt feel more relevant.
Resending Unopened Emails at a Glance
Before You Begin
Make sure the campaign is eligible for the resend option before trying to schedule the second send.
- The original campaign must already have been sent.
- The resend option is available from 12 hours to 10 days after the original send.
- Batch-scheduled campaigns and RSS campaigns do not support resending to non-openers.
Steps to Resend Emails to Unopened Recipients
Resending to non-openers gives the message another opportunity to reach contacts who missed the original campaign.
Step 1: Open Email Marketing
Navigate to Email Marketing in your dashboard.
Step 2: Open Campaigns
Select Campaigns to view your sent email campaigns.
Step 3: Open the Campaign Menu
Find the campaign you want to resend and click the three dots next to it.
Step 4: Choose the Resend Option
Select Resend email to Unopened.
Step 5: Update the Resend Settings
Review the resend settings, especially the subject line, and choose the resend time.
Step 6: Schedule the Resend
Confirm the details and schedule the resend.
Resend window and campaign limits
The resend feature is available 12 hours to 10 days after the original send. It is not supported for Batch schedules or RSS campaigns.
Click Performance Metrics
Click tracking helps you see which links subscribers are engaging with so you can improve link placement, calls to action, and future campaigns.
Step 1: Open Email Marketing
Go to Email Marketing.
Step 2: Send with Click Tracking Enabled
Create or send the campaign with click tracking enabled.
Step 3: Open Campaign Statistics
After sending, open the three-dots menu beside the campaign and choose Campaign Statistics.
Step 4: Review Link Performance
Open Statistics to review how individual links performed.
Use strong link performance as a clue
If one link receives most of the clicks, try moving that link higher in a future email and simplifying the copy around it.
Pro Tips for Better Results
- Effective subject lines: Change the subject line so the resend feels fresh instead of repetitive.
- Timing: Resend during the times when your audience is most likely to open.
- Monitor engagement: Use campaign statistics to learn which messaging and links perform best.
Easy win
Keep the resend subject line shorter than the original and lead with the main benefit.
Common Use Cases
Product Launches
Give an important launch announcement another chance to be seen.
Promotional Offers
Increase visibility without sending the same promotion to your entire list twice.
Event Invitations
Use a follow-up resend to reach invitees who did not open the first message.
Newsletters
Increase the reach of important updates or announcements that may have been missed.
Frequently Asked Questions
What is the purpose of resending emails to unopened recipients?
How can I resend an email to recipients who didn’t open the first email?
Can I modify the subject line when resending to unopened recipients?
Is there a time limit for resending emails to non-openers?
Can I resend batch-scheduled or RSS campaigns?
Continue Learning
Continue with related guides for campaign creation, statistics, and email deliverability.
