Quick Answer
Where do you check email campaign statistics?
Go to Marketing → Emails → Campaigns and open the Statistics area for overall campaign analytics. For a specific campaign, open its menu and choose Statistics to review that campaign’s performance.
Using Campaign Data to Improve Every Email You Send
Sending campaigns without reviewing the results makes it harder to understand what is working and what needs attention.
The Statistics area provides information about opens, clicks, engagement trends, conversions, unsubscribes, and other campaign performance signals.
Reviewing this data gives you a clearer way to compare campaigns and make future decisions based on actual results instead of guesswork.
Campaign Statistics at a Glance
Before You Begin
Decide whether you want to review overall campaign trends or statistics for one specific campaign.
- Use the main Statistics area for broader campaign analytics.
- Open an individual campaign’s Statistics view for detailed campaign performance.
- Choose a useful date range when comparing results over time.
- Review both engagement and delivery signals when evaluating a campaign.
How to Access the Statistics Dashboard
Step 1: Open Campaigns
Navigate to Marketing → Emails → Campaigns.
Step 2: Open Overall Statistics
Open the Statistics area to review overall campaign analytics.
Step 3: Review a Specific Campaign
For an individual campaign, open its menu, often shown as three dots, and choose Statistics.
Start broad, then drill down
Start with the overall Statistics view to identify broader trends, then open individual campaigns to see what is driving opens, clicks, and conversions.
Key Insights You Can Track
Engagement Summary
Review delivered, opened, clicked, and other available engagement signals.
Conversion Summary
Review revenue, orders, and other performance indicators when those metrics are available.
Top Performing Campaigns
Compare campaigns based on opens, clicks, revenue, and other available results.
Open and Click-Through Rates
Use opens and clicks to help evaluate subject lines, email content, and calls to action.
Unsubscribes
Review unsubscribe activity for possible signs of list fatigue, targeting problems, or mismatched messaging.
Recent Activity
Review recently sent campaigns and their performance.
Use Date Ranges to Spot Trends
Filter statistics using time periods such as Last 7 days, Last 30 days, or custom date ranges to compare campaign performance over time.
Click Tracking
Click tracking helps you understand which links are attracting attention so you can review CTA placement, offers, and link-level engagement.
- Identify high-interest contacts for retargeting or follow-up.
- Review link-level engagement across campaigns.
- Compare different CTA placements and offers.
Use click activity for follow-up
The original guide recommends tagging contacts who clicked and using that engagement to create a more focused follow-up while interest is still recent.
Tag Contacts from Campaign Statistics
Campaign performance data can also help you create cleaner engagement-based segments, such as contacts who opened but did not click or contacts who clicked a particular offer link.
Step 1: Open Campaign Statistics
Open the campaign’s Statistics view, often from the campaign’s three-dot menu.
Step 2: Choose an Interaction Group
Select an interaction group such as Opened or Clicked.
Step 3: Apply Tags
Use Add Tags, or automated tagging when it is available for the campaign setup, to organize contacts based on their activity.
Workflow Email Statistics
Workflow emails can be reviewed from inside the workflow so you can see delivery and engagement information at the automation level.
Step 1: Open the Workflow
Go to Automation → Workflows and open the workflow you want to review.
Step 2: Select the Email Action
Select the relevant Email action.
Step 3: Open Statistics
Open Statistics to review the available delivery and engagement information.
Step 4: Review Other Email Steps
Use the available dropdown or action selector to move between different workflow email steps when that option is available.
Frequently Asked Questions
What insights can I get from the Campaign Statistics dashboard?
How can I track email campaign performance?
What is click tracking and how does it work?
Is click tracking supported in workflows?
How can I view email statistics for workflows?
Continue Learning
Continue with related Email Campaign guides for audience targeting, advanced recipient conditions, and campaign tracking.
