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Email Campaigns – The Statistics Tab
Track performance, spot trends, and improve results using BizStackPro’s campaign statistics—opens, clicks, unsubscribes, conversions, and more.
Using Campaign Data to Improve Every Email You Send
You may be sending campaigns, but without reviewing performance data, it’s difficult to know what’s actually working.
The Statistics tab gives you insight into opens, clicks, engagement trends, and overall campaign performance.
Without using this data, improving results becomes guesswork instead of a repeatable process.
This guide will show you how to use campaign statistics so you can refine your messaging and improve future sends.
Once you understand how to access and read campaign data, follow the sections below to track performance, identify trends, and optimize your email campaigns inside your BizStackPro account.
How to Access the Statistics Dashboard
- Navigate to Marketing → Emails → Campaigns.
- Open the Statistics area to view overall campaign analytics.
- For a specific campaign, open its menu (often the three dots) and choose Statistics.
Follow along: Start with overall trends in Statistics, then drill into individual campaigns to see what’s driving opens, clicks, and conversions.
Key Insights You Can Track
- Engagement Summary: Delivered, opened, clicked, and other engagement signals.
- Conversion Summary: Revenue, orders, and performance indicators (when available).
- Top Performing Campaigns: Best results by opens, clicks, and revenue.
- Open Rate & Click-Through Rate: Helps evaluate subject lines, content, and CTAs.
- Unsubscribes: Indicates list fatigue, mismatched messaging, or targeting issues.
- Recent Activity: Quickly review what was sent and how it performed.
Use Date Ranges to Spot Trends
Filter by time windows like Last 7 days, Last 30 days, or custom ranges to compare performance across campaigns.
- Trend checks: Are opens improving week over week?
- CTA performance: Are clicks rising after changing link placement or wording?
- Deliverability signals: Are bounces or unsubscribes spiking on certain sends?
Click Tracking
Click tracking helps you understand which links are pulling attention—so you can refine copy, reposition CTAs, and build high-intent segments.
- Identify high-interest contacts for retargeting or follow-up.
- See link-level engagement across campaigns.
- Improve conversion paths by testing different CTA placements and offers.
Pro tip: Tag “clicked” contacts and follow up with a shorter, more direct email the next day while intent is high.
Tag Contacts from Campaign Statistics
Use performance data to build cleaner segments—without guessing. For example, tag contacts who opened but didn’t click, or clicked a specific offer link.
- Open a campaign’s Statistics view (often from the three dots menu).
- Choose an interaction group (for example: Opened or Clicked).
- Apply tags using Add Tags (or enable automated tagging if available for your campaign setup).
Workflow Email Statistics
Workflow emails can be tracked from inside your workflows so you can review delivery and engagement at the automation level.
- Go to Automation → Workflows and open the workflow.
- Select an Email action, then open Statistics to review performance.
- Use any dropdown or action selector to switch between different email steps (if available).
Want higher opens and more clicks?
Use the Statistics tab to learn what’s working, then tag and segment contacts so each follow-up is more relevant.
Opens in a new tab.
Frequently Asked Questions
What insights can I get from the Campaign Statistics dashboard?
You can review conversion and engagement summaries, opens, clicks, top campaigns, unsubscribes, and revenue-related metrics (when available).
How can I track email campaign performance?
Go to Marketing → Emails → Campaigns and open the Statistics area to see campaign performance metrics.
What is click tracking and how does it work?
Click tracking records which contacts clicked links in your email so you can measure link engagement and create follow-up segments.
Is click tracking supported in workflows?
Workflow statistics can be viewed within workflows, and campaign click tracking is available in Email Marketing. Exact click tracking behavior may differ between campaigns and workflows depending on your setup.
How can I view email statistics for workflows?
Open Automation → Workflows, select the workflow (and email action), and review the Statistics view.
Measure, Improve, Repeat
Your best campaigns leave clues. Use the Statistics tab to find what drives opens and clicks—then tag, segment, and refine your next send for stronger results.
Better targeting. Clearer reporting.
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