Quick Answer
How do you add UTM parameters to email links?
Open the Email Builder tracking settings, enable UTM Tracking, set the default UTM values, and save the settings. Once enabled, UTM parameters are automatically appended to links in the email.
What Are UTM Parameters?
UTM, or Urchin Tracking Module, parameters are tracking tags added to a URL.
When someone clicks a tagged link in your email, your analytics tools can use those parameters to identify where the traffic came from and which campaign generated the click.
Common UTM parameters include utm_source, utm_medium, utm_campaign, and optionally utm_content and utm_term.
Why this helps
Email statistics can show that a link was clicked, while UTM parameters help your analytics tools connect that visit back to the source, medium, and campaign.
UTM Tracking at a Glance
Before You Begin
Decide how you want your campaigns named and tracked before enabling automatic UTM tagging.
- Open the email campaign or template you want to configure.
- Decide on consistent values for the campaign and medium fields.
- Use a consistent naming format so related campaigns are easier to compare.
- Plan to test the tagged links before sending the campaign.
Enable Automatic UTM Tagging
Step 1: Open Email Builder Settings
Open the Email Builder settings for the template or campaign you want to configure.
Step 2: Find UTM Tracking
Locate the Tracking or UTM Tracking option and turn it ON.
Step 3: Set the Default Values
Enter the default UTM values, typically including the Medium and Campaign fields.
Step 4: Save the Settings
Save the settings. UTM parameters will then be automatically appended to links in the email.
Build the email normally after setup
Once automatic UTM tracking is enabled, you can continue building the email while the tracking parameters are appended to the links automatically.
Recommended Default UTM Values
utm_source
Typically use email. The original guide notes that this value may be fixed by the system.
utm_medium
Use a consistent value such as email or email_marketing.
utm_campaign
Use a descriptive campaign name such as jan-newsletter or promo-2026-01.
Example
https://yourdomain.com/offer?utm_source=email&utm_medium=email_marketing&utm_campaign=welcome_series_01
Custom Parameters and Disabling UTMs
You can add up to five custom UTM parameters when you need more detailed reporting.
Custom parameters can help distinguish different versions of the same email or identify particular content blocks.
Custom Parameter Example
Use values such as utm_content=cta_button or utm_content=footer_link to distinguish specific links.
Disable UTMs for One Campaign
Turn UTM tracking off during the Send or Schedule step when you do not want tracking parameters added to that campaign.
Keep campaign naming consistent
Consistent naming makes campaign data easier to organize and compare in your analytics tools.
Best Practices
- Use consistent naming: Use lowercase names with hyphens or underscores and avoid spaces.
- Do not include PII: Never place names, email addresses, or phone numbers in UTM parameters.
- Test before sending: Click the links in a test email and confirm the UTM parameters appear correctly.
- Track the right destination: When appropriate, use a landing page link when you want clearer attribution than sending traffic directly to an external platform.
Limitations & Troubleshooting
https:// to reduce tracking problems.
Frequently Asked Questions
What are UTM parameters?
How do I set default UTM parameters in the Email Builder?
Can I add custom UTM parameters?
How can I disable UTM parameters for a campaign?
Continue Learning
Continue with related Email Campaign guides for campaign statistics, video-link tracking, and audience targeting.
