Quick Answer
What are pre-built contact segments?
Pre-built segments are ready-to-use audience groups based on common engagement patterns. They help you quickly target active, recently engaged, or inactive contacts without manually rebuilding the audience each time you create a campaign.
What Are Pre-Built Segments?
Pre-built segments are ready-to-use audience groups based on common engagement patterns.
They are designed to help you quickly target contacts who are active, recently engaged, or due for re-engagement without manually filtering the audience every time.
Segmentation helps you match the campaign message to the recipient’s activity level instead of sending the same message to every contact.
Segment membership is captured for the campaign
Segment membership is typically captured when you schedule or send a campaign. The audience does not continuously refresh while that campaign is running.
Pre-Built Segments at a Glance
Before You Begin
Decide which engagement group best matches the campaign you want to send.
- Identify whether the campaign is intended for active, recently engaged, or inactive contacts.
- Match the campaign message to the selected engagement level.
- Decide whether one segment or multiple segments should receive the campaign.
- Use Smart Lists and filters instead when you need custom targeting beyond the available pre-built segments.
Examples of Pre-Built Segments
Active Contacts
Contacts who have engaged within the last 7, 30, or 60 days.
Recently Engaged
Contacts who interacted with your last 5 campaigns.
Re-Engagement
Contacts who have not interacted recently.
These segments help you send messages that match a contact’s activity level, so active contacts can receive relevant offers and inactive contacts can receive a focused re-engagement campaign.
Key Benefits
Targeted Messaging
Send content that matches the contact’s engagement behavior.
Better Retention
Re-engage inactive contacts before they go cold.
Smarter Sending
Focus campaigns on contacts most likely to open, click, and convert.
Fewer Complaints
Sending relevant content to engaged audiences can help reduce spam reports.
How to Use Pre-Built Segments
Select a pre-built segment when choosing the recipients for an email campaign.
Step 1: Open Campaigns
Go to Marketing → Emails → Campaigns.
Step 2: Create the Campaign
Click Create Campaign and continue to the send or schedule step.
Step 3: Choose Pre-Built Segments
In the recipients area, select Pre-Built Segments.
Step 4: Select the Audience
Choose the segment you want to target, such as contacts engaged within the last 7 days or contacts engaged in the last 5 campaigns.
Step 5: Send or Schedule
Send the campaign immediately or schedule it for later.
Selecting multiple segments
If you select multiple segments, BizStackPro includes contacts that match any of the selected segments, creating a combined audience.
Pro Tips
Suggested segment-to-campaign mapping
Active / Recently Engaged: New content, product updates, offers, or appointment prompts.
Re-Engagement: A short value-reminder email with one clear CTA, followed by removing non-engagers after a defined window.
Frequently Asked Questions
Are subscribers and contacts different in BizStackPro?
What defines an engaged contact?
Can I customize pre-built segments?
How often are segments updated?
What happens if I select multiple segments?
Continue Learning
Continue with related Email Campaign guides for custom audience filtering and reviewing campaign performance.
