

Add “Add to Google Calendar” and “Add to iCal/Outlook” links to your appointment reminders so contacts can save the event in one click.
You may be sending appointment reminders, but contacts can still forget if the event isn’t saved in their calendar.
Add-to-calendar links let contacts save the appointment instantly so it shows up in their schedule.
Without this step, reminders rely on memory instead of being built into the contact’s daily workflow.
This guide will show you how to use calendar custom values so your appointments are easier to track and less likely to be missed.
Once you understand how add-to-calendar custom values work, follow the steps below to insert them into your messages and improve attendance inside your BizStackPro workflows.
BizStackPro includes appointment-related custom values that can insert “add to calendar” links into your messages. When your contact clicks the link, they can save the appointment details into Google Calendar or iCal/Outlook.
Quick win: Add these links to your confirmation and 24-hour reminder messages to reduce no-shows.
Tip: Include both links when possible so your contact can choose the calendar app they prefer.
These custom values aren’t limited to appointment reminders. Use them anywhere you send a message tied to an appointment.
Best practice: Pair your add-to-calendar links with your reschedule and cancel links (if included in your reminder flow).
Give contacts a one-click way to save appointments to their calendars—so your schedule stays full and your no-shows drop.
Opens in a new tab.
Go to Conversations → Snippets, create or edit a snippet, then insert the Appointment custom value: Add to Google Calendar and/or Add to iCal/Outlook. Save the snippet.
Yes. Use them in emails or SMS inside workflows, campaigns, triggers, or manual messages—anywhere custom values are supported.
Check permissions and confirm you’re inserting from the Appointment category. Refresh and try again; contact support if it still doesn’t appear.
They insert a clickable add-to-calendar link so the contact can create an event with the appointment details in their calendar app.
Add-to-calendar links are a simple upgrade that helps contacts show up on time—especially when you combine them with clear reminders and follow-ups.
Better attendance. Fewer no-shows.
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