Quick Answer
How do you run a split test in a BizStackPro funnel?
Open Sites → Funnels, select the funnel step you want to test, and click Create Variation. Create a duplicate or blank variation, edit the new version, set the traffic split, and send visitors through the generated split-testing link. Review the results in the Stats tab before selecting a winner.
What Split Testing Does
Split testing, also called A/B testing, sends visitors to different versions of the same funnel step so you can compare their performance.
Instead of relying only on assumptions, you can use conversion data to determine which version produces more clicks, opt-ins, purchases, booked calls, or other desired actions.
You can use variations to test headlines, calls to action, images, layouts, forms, colors, offers, and other important parts of a funnel page.
Test one major change at a time
When the control and variation contain many unrelated changes, it becomes harder to determine what influenced the result. Testing one major change gives you a clearer comparison.
Split Testing at a Glance
Before You Begin
Define the purpose of the test and prepare both versions before sending traffic.
- Choose the funnel and funnel step you want to test.
- Identify one primary conversion goal, such as an opt-in, purchase, or booked call.
- Decide which major element you want to change.
- Confirm that tracking pixels and events are consistent across both versions.
- Confirm that the traffic domain matches the funnel step domain.
- Plan to send all test traffic through the generated split-testing link.
- Allow enough time and traffic to collect useful performance data.
Create and Run a Split Test
Create the variation, confirm that both versions work, and send all visitors through the correct testing link.
Open the Funnel
Go to Sites → Funnels and open the funnel you want to test.
Select the Funnel Step
Choose the funnel step containing the page you want to compare.
Create a Variation
Click Create Variation, then choose Duplicate or Blank.
Duplicate the control when you want the layout to remain the same while testing a focused change. Select Blank when you want to build a different page version.
Edit the Variation
Update the headline, colors, layout, form fields, offer, call to action, or other element you want to test.
Preview Both Versions
Preview the control and variation to confirm that the content, forms, buttons, links, tracking, and other page elements work correctly.
Set the Traffic Split
Choose how traffic should be divided between the control and variation. A 50/50 split sends an equal portion of test traffic to each version.
Use the Generated Split-Testing Link
Send all traffic sources through the generated split-testing link. Direct links that bypass the test can cause the results to differ from the configured traffic ratio.
Monitor the Results
Open the Stats tab to review the available performance data for the control and variation.
Select the Winning Version
After collecting enough data to make a confident decision, promote the winning version to Control and archive the losing variation.
Split testing with Google Ads or Facebook Ads
When the advertising setup makes a direct split-testing link difficult to use, send ad traffic to a stable first funnel step. Run the split test on the second step and guide visitors from the entry page into the tested page.
This keeps the advertising destination stable while allowing BizStackPro to divide traffic inside the funnel.
Split Testing Best Practices
Frequently Asked Questions
Why is all my traffic going to the control page instead of splitting?
Why don’t the stats match the split ratio I configured?
How do I manage split testing with Google Ads or Facebook Ads?
Can I recover a deleted variation page?
How can I be sure which page version is winning?
Continue Learning
Continue learning how to build, track, and improve your BizStackPro funnels with these related Help Center guides.
