How to Add a Facebook Pixel to a Funnel

Overview

Facebook Pixel tracking helps you understand what visitors do inside your funnel (page views, leads, purchases, etc.). In BizStackPro, you can set up Pixel tracking at the funnel level or on a page-by-page basis, and you can also enable Conversion API for more reliable tracking.

Steps to Add Facebook Pixel

1. In BizStackPro, go to Sites → Funnels.
2. Select the funnel you want to track.
3. Open the Events tab in the funnel overview.
4. Click Add event and enter your Pixel ID.
5. Choose the Tracking Level: Funnel-wide or Page-specific.
6. Optional: enable Conversion API and enter your access token.
7. Optional: add additional Pixel IDs if you need them, then review them in the summary table.

Adding Event-Specific Code (Per Funnel Step)

If you want to track a specific action (like a lead form submission or purchase confirmation), add event code on the page where that action occurs.

1. Select the Funnel Step where the event occurs (example: Opt-In, Checkout, Thank You).
2. Click Edit, then open Tracking Code from the top menu.
3. Paste your event code into the Footer Code section.
4. Save changes and Publish.

Example Pixel Code

<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'YOUR_PIXEL_ID');
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=YOUR_PIXEL_ID&ev=PageView&noscript=1"/></noscript>
<!-- End Facebook Pixel Code -->

Common Use Cases

• Lead generation: Track form submissions (Lead events) to improve targeting and optimize results.
• E-commerce: Track Add to Cart and Purchase events to measure ROI.
• Upsells/downsells: Track engagement on post-purchase pages to improve your offer flow.