How to Add Facebook Pixel to Your Website

Step 1: Open Your Website Settings

1. Log in to your BizStackPro account.
2. Go to Sites and open the website you want to track.
3. In the website overview, click the Events tab.

Step 2: Add Your Pixel ID (and Conversion API)

Click Add event and enter your Pixel ID. Then choose your tracking scope:

• Website-level: Applies broadly across the website.
• Page-specific: Use for special events (Lead, Purchase, etc.) on specific pages.

Step 3: Track the Right Events

Common events you may want to track include PageView, Lead, AddToCart, and Purchase.

• Website-level tracking: Great for broad visibility (like PageView).
• Page-specific tracking: Best when a specific action happens on one page (like a thank-you page).
• Multiple Pixel IDs: Add more than one ID in the Events tab and manage them in the summary table.

Step 4: Save, Publish, and Test

1. Click Save after adding your Pixel ID(s).
2. Publish the website/page so changes go live.
3. Use the Meta Pixel Helper (Chrome extension) to verify events are firing.
4. Test on both desktop and mobile.

Sample Facebook Pixel Code

<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'YOUR_PIXEL_ID');
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=YOUR_PIXEL_ID&ev=PageView&noscript=1"/></noscript>
<!-- End Facebook Pixel Code -->