Quick Answer
How do you add a one-time product to a funnel?
Add the product from the funnel’s Products tab, choose its price, mark it as the Main product or a Bump product, save it, then place an Order Form element on the funnel step where the customer will check out.
Setting Up a Simple Checkout for One-Time Purchases
You may have an offer ready, but it needs to be connected correctly so customers can complete a purchase.
One-time products let you sell a single offer through a straightforward checkout flow inside your funnel.
Without the product and order form being configured correctly, the product may not appear as expected or the checkout flow may not work properly.
This guide shows you how to configure the product, connect it to an order form, customize the checkout, test it, and publish the funnel step.
Add the Product Before the Order Form
Configure the product in the Products tab first. Once it is added correctly, the order form can pull in the product name and price automatically.
One-Time Product Setup at a Glance
Before You Begin
Have the product and funnel ready before building the checkout section.
- Open the funnel where the one-time product will be sold.
- Know which product and price you want to use.
- Decide whether the product will be the Main offer or a Bump checkout add-on.
Step 1: Configure the Product
Add the product to the funnel step before placing the checkout form.
Open Funnels
Go to Sites → Funnels.
Open the Funnel
Select the funnel where you want to sell the product.
Open Products
Click the Products tab.
Add the Product
Click + Add Product, then choose the product and price from the available dropdown options.
Choose Main or Bump
Mark the product as Main when it is the primary product being sold, or choose Bump when it is an optional checkout add-on.
Save the Product
Click Save.
Step 2: Add the Order Form to Your Funnel Step
Place the Order Form element where customers will complete the purchase, then choose the layout and checkout fields you need.
Open the Funnel Step
From the funnel overview, open the step and click Edit Page.
Add the Checkout Area
Add a section and row where the checkout should appear.
Add the Order Form
Drag the Order Form element into the page.
Choose a Layout
Select either a One-step or Two-step order form.
Configure Shipping and Information
Use the Shipping and Info tabs to add shipping or tax-related fields when needed.
Customize the Order Form
Use General for visual styling and Advanced for field-level controls.
Save, Preview, and Publish
Save the page, preview the checkout using the eye icon, and then click Publish when the setup is ready.
Dynamic Item and Price Placeholders
Placeholder text such as Dynamic Item and Price typically updates automatically after the product is correctly configured in the Products tab.
Consider a Two-Step Order Form
If you want to capture contact information before payment, a two-step order form separates contact and payment information and can reduce abandonment by collecting those details earlier.
Pro Tips
Test the Checkout Thoroughly
Run through the checkout in preview mode and confirm that the correct product is selected and displayed.
Ask Only for What You Need
Use the Advanced settings to remove unnecessary fields and reduce friction in the checkout experience.
Use Bump Products When Appropriate
A checkout bump can increase average order value without requiring an additional funnel page.
Example Main Product and Bump
Your main product can be the core offer, while a lower-priced template pack, add-on service, or VIP support option can be offered as a bump during checkout.
Frequently Asked Questions
Can I add more than one product to a single funnel step?
Yes, you can add multiple products to a single funnel step, but only one can be marked as the main product. Others can be set as bump products for upselling.
What’s the difference between a one-step and a two-step order form?
A one-step order form collects all customer details on a single page, while a two-step order form separates contact and payment info. Two-step forms reduce abandonment by capturing details earlier.
How do I handle taxes and shipping costs in the order form?
Customize the order form’s Shipping and Info tabs to add fields for taxes and shipping, ensuring accurate checkout totals.
Why is my product not showing up in the order form preview?
Ensure the product was added in the Products tab before inserting the form into the funnel builder. Save all changes and double-check settings if it’s still missing.
Continue Learning
Continue with related checkout and payment guides before sending customers through the funnel.
