Quick Answer
Where can you check email statistics in BizStackPro?
Use Settings → Email Services → Email Analytics for a top-level view of sending activity. For an individual campaign, go to Marketing → Campaigns, open the three-dot menu beside the campaign, and select Statistics. Statistics are also available for bulk email actions and workflow emails.
Understanding What Your Email Data Is Telling You
You may be sending emails regularly, but without looking at the data, it is difficult to know what is actually working.
Email statistics show how your messages are delivered, opened, clicked, or rejected, giving you insight into campaign performance and possible issues.
Without tracking these metrics, problems such as low engagement or high bounce rates can go unnoticed.
Once you understand what the metrics mean, you can use the available statistics areas in BizStackPro to review performance and identify issues.
Email Statistics at a Glance
Before You Begin
Decide whether you need a broad view of email activity or statistics for a specific campaign, bulk action, or workflow email.
- Use Email Analytics for a top-level view of sending activity.
- Open Campaign Statistics when reviewing one campaign.
- Use Bulk Actions when reviewing a bulk email send.
- Open the Send Email action when reviewing workflow email performance.
Email Status Definitions
Delivered
The sending provider (SMTP) confirmed that the email reached the recipient server.
Opened
The email was opened. Tracking typically relies on a tracking pixel and images being enabled.
Clicked
A tracked link inside the email was clicked.
Soft Bounce
A temporary delivery issue such as a full mailbox, busy or unavailable server, or rate limit.
Hard Bounce
A permanent delivery issue such as an invalid address, blocked domain, or policy rejection.
Unsubscribed
The recipient opted out and should not receive future marketing emails.
Failed
Delivery failed because of an issue such as invalid configuration, invalid address formatting, or a provider error.
Keep open tracking limitations in mind
If the Opened count seems low, remember that opens can be undercounted when recipients block images or privacy features limit tracking. Clicks are usually the more reliable engagement signal.
Check Email Analytics in Settings
For a quick top-level snapshot across sending activity, use Email Analytics in your settings.
Step 1: Open Email Analytics
Go to Settings → Email Services → Email Analytics.
Step 2: Select a Date Range
Select Last hour, 24 hours, 7 days, 30 days, or Custom.
Step 3: Review the Metrics
Review metrics such as Sent, Delivered, Opened, Clicked, Complained, and Bounced.
Campaign-Level Statistics
For detailed performance on a single campaign, use the Campaign Statistics view.
Step 1: Open Campaigns
Go to Marketing → Campaigns.
Step 2: Open the Campaign Menu
Click the three-dot menu next to the campaign.
Step 3: Select Statistics
Select Statistics to view the campaign's performance metrics.
Step 4: Load Additional Details
Use Load More Statistics when available to view extended details.
Overall Campaign Analytics
If you want a broader view of top-performing campaigns and engagement trends, check the Campaign Analytics area.
Top Campaigns
Review top campaigns ranked by opens and clicks.
Engagement Summary
Review emails sent, unique opens, unique clicks, and other summary metrics.
Conversion Metrics
Review conversion metrics when purchase tracking or attribution is enabled.
Other Places to Find Email Stats
Bulk Actions
Go to Contacts, run your bulk email action, then open Bulk Actions and use Show Stats.
Workflow Emails
Go to Automation → Workflows, open the workflow, select the Send Email action, then open Statistics or View All for details.
Quick Troubleshooting Checklist
Frequently Asked Questions
What do Delivered and Opened statuses mean?
What are soft and hard bounces?
Where can I see detailed statistics for campaigns?
What happens when someone unsubscribes?
Can I track stats for workflow emails?
Continue Learning
Continue with related Email and SMTP guides for understanding deliverability, authentication, and email verification.
