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Magic Links for Memberships
Simplify member access with one-click login links. Generate, send, and secure Magic Links to streamline onboarding, promotions, and support.
Removing Friction From Member Login
Members often run into issues logging in, whether it’s forgotten passwords, delayed resets, or confusion about where to access their account.
Magic Links provide a direct way to log in without a password, giving users a secure, one-click access point to their membership content.
Without a simpler login option, onboarding can slow down and support requests can increase, especially when users struggle to regain access.
This guide will show you how Magic Links work and how to use them to streamline access, improve onboarding, and reduce login friction.
To begin, start by locating where Magic Links are managed within your membership settings.
Where to Find Magic Links
Magic Links are managed from your Membership site settings and user access areas. Make sure your Membership site details are saved first.
Follow along: Go to Sites → Memberships → Settings → Site Details → enter your Title, Subdomain, Support Email, and Phone → click Save → refresh the page.
How to Use Magic Links
Magic Links let users log in without typing a password—ideal for onboarding, support, promotions, and fast re-entry to member content.
- Generate a link: In your Membership area, select a user and choose Generate Magic Link.
- Send via automation: Insert the Login URL custom field in a workflow email/SMS.
- Use the right trigger: Pair it with triggers like Offer Access Granted to send it at the perfect moment.
- Direct to specific areas: Use section-specific links to route users to courses, affiliates, or communities.
- Place anywhere: Add the link to buttons in emails, SMS messages, or support replies.
Important: Auto-login works only if the user already has access to an offer that’s been granted.
Key Features
- Passwordless login: Members can access with a single click.
- Onboarding-friendly: Great for new users who haven’t set a password yet.
- Marketing-ready: Drop links into campaigns for friction-free entry to content.
- Support shortcut: Use a Magic Link instead of a back-and-forth reset flow.
- Multi-device: Works on desktop and mobile (where the user opens the link).
- Security by expiration: Links are time-sensitive and expire after a set period.
Note: If you’re sending a “forgot password” type message, set expectations that the link is temporary and may need to be regenerated if it expires.
Pro Tips
- Simplify onboarding: Automatically send a Magic Link immediately after signup or purchase.
- Boost engagement: Include one-click links in “new lesson available” emails.
- Target content: Use section-specific links for focused access and less confusion.
- Deliver securely: Send through your official email/SMS channels to reduce forwarding or misuse.
- Resend fast: If someone reports an issue, generate a new link (expired links won’t work).
Want smoother onboarding for your members?
Magic Links remove password friction so users get into your content faster—especially when paired with automations and offer access.
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Frequently Asked Questions
What are magic links, and how do they work?
Magic links are unique one-click login URLs that let users access their membership accounts without entering a password.
How can I send magic links with automation?
Use the Login URL custom field in workflows and pair it with triggers like Offer Access Granted.
Can magic links target specific sections?
Yes—Magic Links can direct users to specific areas like courses, affiliate sections, or communities.
Do magic links expire?
Yes. Magic links are time-sensitive and expire after a set period for added security.
What if a user doesn’t get their magic link?
Confirm the email address, check spam/junk, resend, and review deliverability settings if the issue continues.
Streamline Membership Access Without Password Headaches
Magic Links speed up onboarding, reduce login friction, and help members get back into your content with one click.
Faster access. Better engagement.
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