

Use Cloudflare to force one “primary” domain version (www or non-www) for cleaner URLs, consistent branding, and fewer duplicate-content issues.
You may have your domain connected, but how it behaves depends on your DNS and redirect setup.
Without proper configuration, visitors could land on different versions of your site depending on how they type your URL.
This can create inconsistencies in branding, tracking, and search visibility.
This guide will show you how to use Cloudflare to control redirects so your domain always loads the correct version.
Once you understand how Cloudflare redirects work, follow the steps below to configure DNS records, set redirect rules, and test your domain behavior.
Decide which version you want as the primary:
www (example: www.yourdomain.com) or non-www (example: yourdomain.com).
Follow along: You’ll confirm DNS first, then add a 301 redirect using Cloudflare rules.
@) and for www.Pro tip: If you recently changed DNS, allow propagation time and test again in an incognito window.
Cloudflare has a couple of ways to do this depending on your dashboard. Use whichever option you have available.
www.yourdomain.com).https://yourdomain.com/$1).https://yourdomain.com/* or https://www.yourdomain.com/*).https://www.yourdomain.com/$1 or https://yourdomain.com/$1).Important: Only redirect one direction. If you redirect both ways, you’ll create a loop.
If the redirect fails: check DNS records, confirm the wildcard pattern is correct, remove conflicting rules, and clear browser/DNS cache.
Pair Cloudflare redirects with BizStackPro domains, funnels, websites, and automations so everything runs under one brand-ready URL.
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Confirm DNS records for both hostnames, then verify your rule targets the correct domain and includes the wildcard path. Test in incognito and remove any conflicting rules.
Rules usually apply within minutes, but DNS propagation can take up to 24 hours after DNS changes. Retest after propagation.
Yes—create multiple rules as long as they don’t overlap or conflict. Avoid rules that could cause redirect loops.
Use 301 for a permanent primary domain (best for SEO). Use 302 only for temporary redirects.
Redirecting www ↔ non-www helps unify your links, tracking, and search signals. Once your primary domain is set, connect it to your BizStackPro funnel or website for a cleaner public URL.
One domain. One brand. One destination.
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