Facebook Conversion API Integration for Lead Events

Understanding Funnel vs Lead Events

• Funnel Events: Server-side actions like page visits, form submissions, purchases, or subscriptions tracked directly from your site.
• Lead Events: Triggered when contacts move through stages in your BizStackPro pipeline (e.g., New, Booked, Abandoned). Sent back to Meta to optimize lead quality.

Step 1: Initialize a Facebook Pixel

1. Log into Meta Business Suite and open Events Manager.
2. Select Connect Data Sources → CRM.
3. Create or use an existing Pixel and copy its Dataset ID.
4. Generate an Access Token from Events Manager > Data Sources > Settings.
5. Ensure your Facebook Page and Forms are mapped under BizStackPro Settings > Integrations.

Step 2: Build Two Workflows

Workflow 1 – Capture Leads

• Trigger: Facebook Lead Form submission.
• Actions: Create/Update Opportunity, set Pipeline & Stage, and add a Facebook Conversion API action with Access Token & Pixel ID.

Workflow 2 – Send Conversion Events

• Trigger: Pipeline Stage Change.
• Action: Facebook Conversion API with Event Type = Lead Event, Access Token, and Pixel ID.
• Move test leads through stages to confirm events fire in Events Manager.

Troubleshooting

• If events are skipped: add Pixel code to Page Builder > Head Tracking Code instead of global settings.
• Check correct triggers are applied (Lead Form Submission, Stage Change).
• Use Meta’s Lead Ads Test Tool to generate test leads and verify events.