Quick Answer
What can you do with Email Analytics?
Email Analytics helps you filter and evaluate contacts based on measurable engagement. You can use email stats, date ranges, and sending types to identify contacts who opened, clicked, bounced, complained, or received your messages and then use those segments for follow-up, re-engagement, list cleanup, or campaign refinement.
What Email Analytics Helps You Do
You may be sending emails regularly, but without clear data, it can be difficult to know what is actually working.
Email Analytics helps you segment and evaluate your audience based on measurable engagement. Instead of sending the same email to everyone, you can filter contacts by what they actually did— including whether an email was sent, delivered, opened, clicked, complained about, or bounced.
This information can help you identify engaged contacts, find people who may need a re-engagement campaign, clean problematic addresses from your list, and refine future campaigns.
Turn engagement data into useful segments
For example, you can look for contacts who clicked within the last 7–14 days when you want a high-intent audience, or identify contacts who have never opened an email when planning re-engagement or list cleanup.
Email Analytics at a Glance
Before You Begin
Decide what you want to learn from your email data before applying filters.
- Decide whether you are looking for engaged, inactive, bounced, or complaining contacts.
- Choose the date range that is relevant to the campaign or activity you want to evaluate.
- Know which sending types you want to include in the analysis.
- Consider whether the resulting contacts will be used for follow-up, re-engagement, list cleanup, or campaign refinement.
- Sign in to the BizStackPro account containing the email activity you want to analyze.
Step 1: Understand the Available Email Analytics Filters
Combine email statistics, date ranges, and sending types to focus on the contacts that match what you want to analyze.
Email Stat Filtering
Segment contacts using measurable email activity such as Sent, Delivered, Opened, Clicked, Complained, and Bounced.
Date Range Filtering
Analyze activity across a selected time period so you can compare recent engagement with longer-term behavior.
Sending Type Filters
Filter contacts according to how emails were sent, such as bulk emails, workflows, campaigns, or other available sending types.
Clicks can be a strong intent signal
When your goal is to identify contacts showing stronger interest, starting with Clicked can help narrow the audience before adding other filters.
Step 2: Use Email Analytics
Open Email Analytics and apply the filters that match the audience or email activity you want to review.
Open Settings
Go to Settings in your BizStackPro account.
Open Email Services
Select Email Services.
Open Email Analytics
Open the Email Analytics tab.
Choose a Date Range
Select the time period you want to analyze.
Apply Sending Type and Stat Filters
Choose the sending types and engagement statistics that match the contacts you want to identify.
Use the Resulting Segment
Use the filtered contacts for follow-ups, list cleanup, re-engagement, or campaign refinement based on your goal.
Example high-intent segment
Filter Opened = Yes, Clicked = Yes, and use a recent 7–14 day date range to focus on contacts who have recently engaged with your email.
Step 3: Build Useful Engagement Segments
Different engagement signals can help you decide how to communicate with different parts of your audience.
Clicked Contacts
Contacts who clicked can represent a higher-intent audience when you are planning focused follow-up or relevant offers.
Opened Contacts
Contacts who opened but did not click may still be engaged and can be treated as a warmer audience than contacts showing no activity.
Delivered-Only Contacts
Contacts receiving messages without opening or clicking may need a different sending frequency or re-engagement approach.
Never Opened
Use Opened = No to identify contacts who have never opened your emails and consider them for re-engagement or list cleanup.
Bounced Contacts
Review bounced addresses to identify invalid or problematic email addresses that may need to be validated or removed.
Complained Contacts
Regularly reviewing complaint activity can help you identify problems that may affect list quality and email deliverability.
Email Analytics Best Practices
Frequently Asked Questions
How can I filter contacts who have never opened an email?
Can I filter contacts by multiple email-sending types?
How do I address a high bounce rate?
What’s the best way to use clicked and opened data together?
Continue Learning
Continue with related Email & SMTP guides to better understand deliverability, bounce activity, sending reputation, and email campaign performance.
